PENGEMBANGAN WISATA ALAM UNGGULAN DALAM MENCIPTAKAN PARIWISATA BERKELANJUTAN DI KABUPATEN SUBANG (Studi Kasus: Curug Cileat)
Abstract
Abstrak:
Pariwisata merupakan salah satu sektor yang sangat penting dalam meningkatkan perekonomian negara, termasuk Indonesia. Berbagai dampak yang dihadirkan oleh sektor pariwisata perlu menjadi perhatian pengelola dan pihak lainnya. Kehadiran pandemi secara langsung mengubah strategi dan fokus pengelolaan. Penelitian ini dilakukan untuk mengembangkan potensi Curug Cileat menjadi objek wisata alam yang berkelanjutan dan memberikan manfaat bagi masyarakat. Langkah ini dapat dilakukan dengan mempelajari kondisi lingkungan internal dan eksternal. Dalam penelitian ini, desain metode campuran digunakan bersamaan dengan Analisa SWOT-8K untuk mengungkapkan berbagai aspek pengembangan Curug Cileat. Informan yang dipilih dalam penelitian ini adalah ketua kelompok pengelola objek wisata di Curug Cileat. Berdasarkan penelitian yang telah dilakukan, objek wisata Curug Cileat berada di Kuadran 1-A. Hasil tersebut memungkinkan pengelola objek wisata dapat menerapkan strategi pertumbuhan agresif. Menciptakan pariwisata berkelanjutan, pengelola dapat memaksimalkan berbagai kekuatan yang dimilikinya, seperti: (1) potensi objek wisata; (2) lokasi objek wisata; (3) kompetensi sumber daya manusia; (4) kesejahteraan karyawan; (5) kebersihan objek wisata; (6) pemberdayaan masyarakat; (7) penerapan protokol kesehatan; (8) keamanan objek wisata; dan (9) keberadaan izin operasional. Selain memaksimalkan potensi yang ada, pengelola juga dapat memanfaatkan berbagai peluang yang muncul, antara lain: (1) keunikan objek wisata; (2) penggunaan TI; dan (3) dukungan masyarakat.
Abstract:
Tourism is one of the most important sectors in improving the economy of any country, including Indonesia. The various impacts presented by the tourism sector need to be of concern to managers and other parties. The presence of the pandemic directly changed the management strategy and focus. This research is important to do to develop the potential of Curug Cileat to become a natural tourist attraction that is sustainable and provides benefits for the environment. This step can be done by studying the internal and external environmental conditions. In this study, a mix methode design was used in conjunction with the SWOT-8K to reveal various aspects of the development of Curug Cileat. The informant chosen for this study is the head of the tourism object management group at Cileat Curug. Based on the research that has been done, the Cileat Waterfall tourist attraction is in Quadrant 1-A. The results mentioned are possible if the tourism object manager can implement an aggressive growth strategy. To create sustainable tourism, tourism object managers can maximize their various strengths, such as: (1) maximizing the potential of tourist objects; (2) location of tourist objects; (3) competence of human resources; (4) employee welfare; (5) cleanliness of tourist objects; (6) community empowerment; (7) implementation of health protocols; (8) safety of tourist objects; and (9) the existence of operational permits. In addition to maximizing the existing potential, managers can also take advantage of various opportunities that arise, including: (1) the uniqueness of tourist objects; (2) the use of IT; and (3) the existence of community support.
Keywords
Full Text:
PDFReferences
Aburumman, A. A. (2020). COVID-19 impact and survival strategy in business tourism market: The example of the UAE MICE industry. Humanities & Social Sciences Communications, 7(1). http://dx.doi.org/10.1057/s41599-020-00630-8
Alatas, B. I., & Fardaniah, R. (2021, September 9). Daftar Desa-Desa Wisata Penerima Penghargaan ADWI 2021. antaranews.com. https://www.antaranews.com/berita/2574693/ini-daftar-desa-desa-wisata-penerima-penghargaan-adwi-2021#:~:text=Juara%204%20Desa%20Wisata%20Tinalah,Tamansari%2C%20Banyuwangi%2C%20Jawa%20Timur.
Al‐Msallam, S. (2020). The impact of tourists’ emotions on satisfaction and destination loyalty – an integrative moderated mediation model: Tourists’ experience in Switzerland. Journal of Hospitality and Tourism Insights, 3(5), 509–528. https://doi.org/10.1108/JHTI-11-2019-0126
Aly, M. N., Hamid, N., Suharno, N. E., Kholis, N., & Aroyandini, E. N. (2021). Community involvement and sustainable cave tourism development in tulungagung region. Journal of Environmental Management and Tourism, 12(2), 588–597. Scopus. https://doi.org/10.14505//jemt.v12.2(50).28
Arida, I. N. S., Wiguna, P. P. K., Narka, I. W., & Febrianti, N. K. O. (2017). Development Planning of Tourist Village Using Participatory Mapping (Case study: Mambal Village, Badung Regency, Indonesia). IOP Conference Series: Earth and Environmental Science, 98(1). https://doi.org/10.1088/1755-1315/98/1/012044
Asonitou, S., & Kottara, C. (2019). Sustainable development of skills for the tourism sector and its financial impact. In Strategic {Innovative} {Marketing} and {Tourism} (pp. 1121–1129). Springer.
Baum, T. (2018). Sustainable human resource management as a driver in tourism policy and planning: A serious sin of omission? Journal of Sustainable Tourism, 26(6), 873–889. Scopus. https://doi.org/10.1080/09669582.2017.1423318
Bhaduri, K., & Pandey, S. (2019). Sustainable smart specialisation of small-island tourism countries. Journal of Tourism Futures, 6(2), 121–133. https://doi.org/10.1108/JTF-01-2019-0010
BPS. (2020). Statistics of International Tourist Visits in 2019. Statistik Kunjungan Wisatawan Mancanegara Tahun 2019. https://jambikota.bps.go.id/
Breakey, N. M., & Breakey, H. E. (2015). Tourism and Aldo Leopold’s “cultural harvest”: Creating virtuous tourists as agents of sustainability. Journal of Sustainable Tourism, 23(1), 85–103. Scopus. https://doi.org/10.1080/09669582.2014.924954
Creswell, J., & David. (2019). Research Design Qualitative, Quantitative and Mix Methods Approaches. 388–388.
DeWit, A., Shaw, R., & Djalante, R. (2020). An integrated approach to sustainable development, National Resilience, and COVID-19 responses: The case of Japan. International Journal of Disaster Risk Reduction, 51, 101808. https://doi.org/10.1016/j.ijdrr.2020.101808
El-Haddadeh, R., Osmani, M., Hindi, N., & Fadlalla, A. (2021). Value creation for realising the sustainable development goals: Fostering organisational adoption of big data analytics. Journal of Business Research, 131, 402–410. https://doi.org/10.1016/j.jbusres.2020.10.066
Fatmawati, I., Bestari, S. A., & Rostiani, R. (2021a). Key Success Factors’ Identification of Farm Tourism: A Case from Indonesia. In J. Prof., S. P., T. M.M., & R. Z. (Eds.), 2020 International Conference on Agribusiness and Rural Development, IConARD 2020 (Vol. 232). EDP Sciences. https://doi.org/10.1051/e3sconf/202123202020
Fatmawati, I., Bestari, S. A., & Rostiani, R. (2021b). Key Success Factors’ Identification of Farm Tourism: A Case from Indonesia. In Juwaidah Prof., Saiyut P., Tjale M.M., & Rozaki Z. (Eds.), E3S Web of Conferences (Vol. 232). EDP Sciences; Scopus. https://doi.org/10.1051/e3sconf/202123202020
Gössling, S. (2021). Tourism, technology and ICT: a critical review of affordances and concessions. Journal of Sustainable Tourism, 29(5), 733–750. Scopus. https://doi.org/10.1080/09669582.2021.1873353
H. Demolinggo, R., Damanik, D., Wiweka, K., & Pramania Adnyana, P. (2020). Sustainable Tourist Villages Management Based on Javanese Local Wisdom ‘Memayu Hayuning Bawono’ Best Practice of Desa Wisata Pentingsari, Yogyakarta. International Journal of Tourism & Hospitality Reviews, 7(2), 41–53. https://doi.org/10.18510/ijthr.2020.725
Hartono, R. (2019). Menyusuri Keindahan Tanah Pasundan (1st ed.). Penerbit Duta.
Hassan, S., & Mahrous, A. A. (2019). Nation branding: The strategic imperative for sustainable market competitiveness. Journal of Humanities and Applied Social Sciences, 1(2), 146–158. https://doi.org/10.1108/JHASS-08-2019-0025
Havadi Nagy, K. X., & Espinosa Segui, A. (2020). Experiences of community-based tourism in Romania: Chances and challenges. Journal of Tourism Analysis: Revista de Análisis Turístico, 27(2), 143–163. https://doi.org/10.1108/JTA-08-2019-0033
He, H., & Harris, L. (2020). The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy. Journal of Business Research, 116, 176–182. https://doi.org/10.1016/j.jbusres.2020.05.030
Heslinga, J., Groote, P., & Vanclay, F. (2019). Strengthening governance processes to improve benefit-sharing from tourism in protected areas by using stakeholder analysis. Journal of Sustainable Tourism, 27(6), 773–787. Scopus. https://doi.org/10.1080/09669582.2017.1408635
Higgins-Desbiolles, F., & Wijesinghe, G. (2019). The critical capacities of restaurants as facilitators for transformations to sustainability. Journal of Sustainable Tourism, 27(7), 1080–1105. Scopus. https://doi.org/10.1080/09669582.2018.1510410
Kluza, K., Ziolo, M., & Spoz, A. (2021). Innovation and environmental, social, and governance factors influencing sustainable business models—Meta-analysis. Journal of Cleaner Production, 303, 127015. https://doi.org/10.1016/j.jclepro.2021.127015
Knab, M. J., & Samuel, O. W. (2020). Potensi Dan Strategi Pengembangan Objek Wisata Air Terjun Tunan Di Kabupaten Minahasa Utara. Universitas Katolik De La Sale. https://repo.unikadelasalle.ac.id/1449/
Lim, W. M., Yap, S.-F., & Makkar, M. (2021). Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading? Journal of Business Research, 122, 534–566. https://doi.org/10.1016/j.jbusres.2020.08.051
Mainolfi, G., & Marino, V. (2020). Destination beliefs, event satisfaction and post-visit product receptivity in event marketing. Results from a tourism experience. Journal of Business Research, 116, 699–710. https://doi.org/10.1016/j.jbusres.2018.03.001
Manrai, L. A., Manrai, A. K., & Friedeborn, S. (2018). Environmental determinants of destination competitiveness and its Tourism Attractions-Basics-Context, A-B-C, indicators: A review, conceptual model and propositions. Journal of Economics, Finance and Administrative Science, 25(50), 425–449. https://doi.org/10.1108/JEFAS-01-2018-0010
McCool, S. F., & Moisey, R. N. (2008). Tourism, recreation, and sustainability: Linking culture and the environment: Second edition. In Tourism, Recreation and Sustainability: Linking Culture and the Environment: Second Edition (p. 296).
Miah, S. J., Vu, H. Q., Gammack, J., & McGrath, M. (2017). A Big Data Analytics Method for Tourist Behaviour Analysis. Information and Management, 54(6), 771–785. https://doi.org/10.1016/j.im.2016.11.011
Micevski, M., Diamantopoulos, A., & Erdbrügger, J. (2020). From country stereotypes to country emotions to intentions to visit a country: Implications for a country as a destination brand. Journal of Product & Brand Management, 30(1), 118–131. https://doi.org/10.1108/JPBM-09-2019-2563
Moreno-Luna, L., Robina-Ramírez, R., Sánchez, M. S. O., & Castro-Serrano, J. (2021). Tourism and sustainability in times of covid-19: The case of Spain. International Journal of Environmental Research and Public Health, 18(4), 1–22. https://doi.org/10.3390/ijerph18041859
Muhammad, D., Hanggraito, A. A., Anshori, H. A., & Aisyahdi, nahda F. (2020). Study of Classification of Tourism Villages in Sleman Regency. Sleman Regency Tourism Office. Dinas Pariwisata Kabupaten Sleman.
Nuryakin, & Priyo, J. S. (2018). Service quality, trust and customer loyalty: The role of customer satisfaction at the hotel services industry in Indonesia. Quality - Access to Success, 19(166), 50–55. Scopus.
Pegas, F. V., Weaver, D., & Castley, G. (2015). Domestic tourism and sustainability in an emerging economy: Brazil’s littoral pleasure periphery. Journal of Sustainable Tourism, 23(5), 748–769. Scopus. https://doi.org/10.1080/09669582.2014.998677
Ryan, I., Myers, B., & Mooney, S. (2020). Leader development: A pathway for social change? Leadership, 1742715020980295. https://doi.org/10.1177/1742715020980295
Stankov, U., Filimonau, V., Gretzel, U., & Vujičić, M. D. (2020). E-mindfulness – the growing importance of facilitating tourists’ connections to the present moment. Journal of Tourism Futures, 6(3), 239–245. https://doi.org/10.1108/JTF-11-2019-0135
Sulistyo, A. (2017). Analisis Swot 8-K Pada Objek Wisata Rekreasi Dan Hiburan Keluarga Kid’s Fun Yogyakarta. Jurnal Kepariwisataan, 11 No 2, 1–10.
Sulistyo, A. (2020). Sme’s Strategy in Creating Sustainable Business During Covid-19 Towards the New Normal Era Based on Marketing Mix Perspective. 200–202--4.
Sulistyo, A. (2021). Tourism Marketing 3.0 On Tinalah Tourist Village An Effort To Increase The Quality Of Tourist Product. Journal of Tourism Destination and Attraction, 9(3), 1–8. https://doi.org/10.35814/tourism.v9i3.2283
Sulistyo, A., & Salindri, Y. A. (2018). Pengembangan ”Si Thole” Sebagai Transportasi Pariwisata Terintegrasi Di Yogyakarta. Proceeding Seminar Nasional Membangun Green Entrepreneur (Solusi Bonus Demografi Indonesia, 138–151. http://www.stieww.ac.id/index.php/2019/05/10/prosiding-seminar-nasional-2018-membangun-green-entrepreneur-solusi-bonus-demografi-indonesia/
Sulistyo, Agung. (2020). Strategi Pengembangan Objek Wisata Minat Khusus Dalam Upaya Menciptakan Pariwisata Berkelanjutan Di Kabupaten Bantul (Studi Kasus: Karst Tubing). The 11th University Research Colloqium 2020, 1–8. http://repository.urecol.org/index.php/proceeding/article/view/876/851
Sumaryadi, S., Hurriyati, R., Wibowo, L. A., & Gaffar, V. (2021). The Relationship Between the Quality of Destination and Tourist Satisfaction: The Role of Destination Attributes. Journal of Asian Finance, Economics and Business, 8(4), 929–937. Scopus. https://doi.org/10.13106/jafeb.2021.vol8.no4.0929
Tang, T. (Ya), Zhang, S. (Katee), & Peng, J. (2021). The value of marketing innovation: Market-driven versus market-driving. Journal of Business Research, 126, 88–98. https://doi.org/10.1016/j.jbusres.2020.12.067
Torkington, K., Stanford, D., & Guiver, J. (2020). Discourse(s) of growth and sustainability in national tourism policy documents. Journal of Sustainable Tourism, 28(7), 1041–1062. Scopus. https://doi.org/10.1080/09669582.2020.1720695
UNWTO. (2020, October 2). Tourism Statistics Data. United Nations World Tourism Organizations. https://www.unwto.org/statistic/basic-tourism-statistics
Wiweka, K., Demolingo, R. H., Karyatun, S., Adnyana, P. P., & Nurfikriyani, I. (2021). Tourist Village Rejuvenation and Overtourism Management: The Desa Wisata Nglanggeran Lifecycle Experience , Yogyakarta , Indonesia. 8(1), 1–16.
Zarezadeh, Z. Z., Rastegar, H. R., & Gretzel, U. (2018). Reviewing the Past to Inform the Future: A Literature Review of Social Media in Tourism. Czech Journal of Tourism, 7(2), 115–131. https://doi.org/10.1515/cjot-2018-0006
DOI: http://dx.doi.org/10.47256/kji.v17i1.193
Refbacks
- There are currently no refbacks.
______________________________________________________________________________________________________
Diterbitkan oleh:
Lembaga Penelitian dan Pengabdian kepada Masyarakat
Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta
This work is licensed under a Creative Commons Attribution 4.0 International License.