Hani Ernawati, Kombang Hananto


Digital tourism is a new approach to the tourism experience that provides digital support to tourists before, during, and after tourism activities. This support allows tourists to pour back all of their experiences of traveling in the real world into the digital dimension, blurring the boundaries between tourism and gaming. The purpose of this study is to explore the meaning of digital tourism and provide a research agenda for digital tourism. The study's results reveal the latest developments in digital tourism research, which focus on understanding the impact of digital technology on the tourism industry and identifying trends and opportunities for the tourism business. One of the research objectives is to investigate how digital tourism experiences can attract tourists to visit tourist sites, allowing operators and stakeholders of tourist sites to use new ways to enhance the digital tourism experience. The study also examines the trends and research objectives of digital tourism over the last three decades. The integration of new technologies in the tourism sector has made digital tourism a powerful and economically relevant sector. The internet and digital solutions, in general, are becoming increasingly relevant and widespread in this sector. The study's research agenda aims to provide insights to enhance the digital tourism experience and identify new opportunities for the tourism industry. The study's findings can be used by tourism operators and stakeholders to develop new strategies and technologies to enhance the digital tourism experience.


Digital Tourism; Perspectives; Research Agenda

Full Text:



Akhtar, Nadeem et al. 2021. “Post-Covid 19 Tourism: Will Digital Tourism Replace Mass Tourism?” Sustainability (Switzerland) 13(10).

Buhalis, Dimitrios, and Aditya Amaranggana. 2015. “Smart Tourism Destinations Enhancing Tourism Experience Through Personalisation of Services.” Information and Communication Technologies in Tourism 2015 (February): 377–89.

Buhalis, Dimitrios, and Rob Law. 2008. “Progress in Information Technology and Tourism Management: 20 Years on and 10 Years after the Internet-The State of ETourism Research.” Tourism Management 29(4): 609–23.

Gretzel, Ulrike. 2022. “The Smart Dmo: A New Step in the Digital Transformation of Destination Management Organizations.” European Journal of Tourism Research 30(March): 1–12.

Kayumovich, K O. 2021. “An Advantages of Internet Marketing in Digital Tourism.” International Journal on Economics, Finance ….

Kim, Myung Ja, Choong-ki Lee, and Timothy Jung. 2018. “Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model.”

Neuhofer, Barbara, Dimitrios Buhalis, and Adele Ladkin. 2015. “Technology as a Catalyst of Change: Enablers and Barriers of the Tourist Experience and Their Consequences.” Information and Communication Technologies in Tourism 2015: 789–802.

van Nuenen, Tom, and Caroline Scarles. 2021. “Advancements in Technology and Digital Media in Tourism.” Tourist Studies 21(1): 119–32.

Preko, Alexander, George Kofi Amoako, Robert Kwame Dzogbenuku, and John Kosiba. 2022. “Digital Tourism Experience for Tourist Site Revisit: An Empirical View from Ghana.” Journal of Hospitality and Tourism Insights (May).

Preko, Alexander, John Kosiba, and Albert Einstein. 2022. “Digital Tourism Experience for Tourist Site Revisit : An Empirical View from Ghana Experience.” (May).

Rodríguez, Maribel, Samalgul Nassanbekova, Leonor M. Pérez, and Nazym Uruzbayeva. 2020. “The Impact of Information Quality in DMOs’ Facebook Pages on the Formation of Destination Image in the Silk Road: The Case of Almaty, Kazakhstan.” Current Issues in Tourism 23(13): 1587–92.

Saito, Claudio Sunao, and Vivian Iara Strehlau. 2018. “Review of International Business Tourist Destination Choice : A Bibliometric Study.” : 17–31.

Verma, Sanjeev, Lekha Warrier, Brajesh Bolia, and Shraddha Mehta. 2022. “Past, Present, and Future of Virtual Tourism-a Literature Review.” International Journal of Information Management Data Insights 2(2).

Watkins, Mark et al. 2018. “Digital Tourism as a Key Factor in the Development of the Economy.” Economic Annals-XXI 169(1–2): 40–45.

Xiang, Zheng, Qianzhou Du, Yufeng Ma, and Weiguo Fan. 2017. “A Comparative Analysis of Major Online Review Platforms: Implications for Social Media Analytics in Hospitality and Tourism.” Tourism Management 58: 51–65.



  • There are currently no refbacks.


Diterbitkan oleh:
Lembaga Penelitian dan Pengabdian kepada Masyarakat
Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.