PREFERENSI MAHASISWA DALAM BERWISATA: STUDI KASUS MAHASISWA SEKOLAH TINGGI PARIWISATA AMBARRUKMO (STIPRAM), YOGYAKARTA

Halim Ahmad, Bayu Grendo Sigarete

Abstract


Students are one of the important entities in the tourism market structure in Indonesia. Statistics show that the largest portion of tourist market in Indonesia based on employment status is students, where the university students are included in this category. Students potential market is represent the future of tourism market. This fact indicated how importance the knowledge about the student preferences in the tourism management, to create the better plan for capturing more tourists from this segment.

Keywords


Tourism Market; University Students; Preferences

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DOI: http://dx.doi.org/10.47256/kji.v12i1.495

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Diterbitkan oleh:
Lembaga Penelitian dan Pengabdian kepada Masyarakat
Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta



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